4: It’s timeThe Billboard needs to be put into place
In the beginning of March 2003 the US Government announced a speech by G.W. Bush where he would address the nation about there progress with Irak. The US would probably give an last ultimatum to Iraq and then go to war if there requirements are not meet. If I could get a Billboard up in Times Square right before the speach, I might get a lot of media attention. A week before this speech, I started to look with my agent for possible billboard spaces in Times Square. It wasnt easy for me beause I had to divide my time between work and the project, but we managed to get it going. On tuesday we found a billboardspace on 42nd street next to Madam Tussauds that fit my budget. Midweek I got together with some friends to brainstorm about some additional artwork ideas, just to be shure to get the best out the situation. On Thursday I finalized a simple version of the original „ I love you“ Artwork Idea. I send it for approval to New York, and in the evening a friend helped me to do a press release and inform the media. That day I created a first obstical, I changed the artwork to «We are made by love not war» instead just «LOVE». I changed it, because I had a lot of responses from people who said «LOVE» is just not enough, there should be an antiwar message. But then the Artwork was not approved by the Billboard Company, and I changed it back to «LOVE». I was glad that that happend, because that’s what I wanted originally. That evening my agent told me that they needed more money for installing the Billboard, because they had to block off 42nd Street with a truck and needed more people to install it: + 4000 U$. That blew my budget. All of my savings to finance the billboard were allready used and I had only little sponsoring. A friend of mine in New York then helped me that evening to find the money. He organized 10 People who each would give 400 Dollar for a Sponsoring on the Billboard. Thats how the names got there place on the Artwork. To get the billboard produced and hung up by monday I transfered all my money on Friday Afternoon to New York. That put my bankaccount to 0. The same evening our local newspaper came by to run a story for the Saturday issue. On Saturday I took a plane to New York. I also had my roomate come along to support me on location. Everything was a last minute improvisation, but we managed to find a nice hotel in New York and hat a great Saturday night out at the living room in New York.