A mas­sive bill­board mea­sur­ing 28x67 feet promi­nent­ly show­cased the word LOVE to an audi­ence of approx­i­mate­ly 1.5 mil­lion indi­vid­u­als dai­ly in Times Square, New York, USA, for a dura­tion of six weeks start­ing on May 1, 2003. The aim was to spark a world­wide con­ver­sa­tion about love and peace through a viral Loveposter.

Read more about what inspired the Project.