Prelude
Quest for Peace: Navigating Times Square
During the summer of 2002, I began devoting more time to the project. My freelance job at the time provided me with the means to save some money, allowing me to operate on a modest budget. With this in mind, I traveled to New York to explore available locations in Times Square that were within my financial reach. Through a friend’s referral, I connected with an agent who swiftly arranged for a billboard in Times Square on short notice. This arrangement suited me perfectly, as I preferred not to set a specific date and instead awaited the opportune moment to garner maximum press attention—ideally just before the outbreak of a potential war.
Furthermore, I utilized my time in New York to conduct video interviews with individuals chosen at random, seeking their perspectives on the concept of peace.
With a formulated concept in hand, I sought assistance from the Lucerne College of Communication. Professor Schwarz and her students collaborated with me to develop a concept for the project’s website and suggested ways to enhance it.
Although Worldart.ch was the non-profit organization initially backing the project, its involvement throughout the process was minimal. As a result, the only vestige remaining now is the domain name.