The Loveproject was an Artproject by Rudi-Renoir Appoldt and took place 1. May 2003, in Times Square New York. Its intention was to kick of a global lovemovement, through a LOVE Billboard in Times Square.
The project wanted to encourage people worldwide to share there wish for love. Through the experience that we are connected in this wish for love, we might find a common ground for working together towards non-violence and peace.
The Lovebillboard in Times Square was meant as a starting point to inspire a global movement. The unique location in Times Square was chosen to get maximum media coverage and also to implement love into the heart of a city that got hurt. The Billboard was ment to inspire others to buy up more Billboards and then from there go viral into the world. A wider public would then get word of it through the media and start participating by replicating the love message worldwide on billboards or what would be available to them. With the result that we visually would start to see globaly this wish for love.
The Artist thought that a Lovebillboard in Times Square is so unique, that it would be self explainatory and inspiring to the public, but this was not the case.
Can it be done?
It should be possible that we could get enaged into a global wish for love. The Question is, can we find a definition, we all can agree upon? Are we willing to get into a dialog about it, to try to understand what it means to us and other people? Does this common ground exist?
On the Internet are various Projects that have taken on this idea, like for instance Revlon is asking for three definitions of Love and to post it on Instagram, or Starbucks did a global project by having people sing «all you need is love» worldwide. These are great projects, with the result that humans get connected to brands. This project wants to connect humans to humans, and likes to foster the hope for a world less violent.
Therefore the artist likes to open up the dialog by using the definition of Eric Fromm that the way of love is in opposition of violence.
If you like to get engaged into a global dialog about love, leave your Emailadresse here. If a critical mass is reached, you will be informed about a follow up event. Be inspired and don’t hesitate to spread your love 🙂.