The Way of Love is in the opposition of violence. Love tries to understand, to convince, to bring things alive. Because of that, the ones that love are always transforming themselves. They feel more, see more, are productive, and are more themselves. Love doesn’t mean weakness or being sentimental. It’s rather a method to influence and change things, without the dangerous side effects like violence. Other than in violence, love needs inner strengths and foremost courage.«To have or to be» — Erich Fromm
The Loveproject was an Artproject by Rudi-Renoir Appoldt and took place 1. May 2003, in Times Square New York. Its intention was to use Advertisement Space to inspire thoughts about Love and how it connects us globaly, and inspire a possbile global viral effect.
If you like to know more about, what inspired the project and how it came along please follow the links below.